"How to Maximize Clicks for Display Advertisement in Digital Marketing? A ..."

Vinay Singh et al. (2023)

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DOI: 10.1007/S10796-022-10314-0

access: closed

type: Journal Article

metadata version: 2023-08-19

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Vinay Singh, Brijesh Nanavati, Arpan Kumar Kar, Agam Gupta:
How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach. Inf. Syst. Frontiers 25(4): 1621-1638 (2023)

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