"Impact of Digital Assistant Attributes on Millennials' Purchasing ..."

Manu Sharma et al. (2024)

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DOI: 10.1007/S10796-022-10339-5

access: closed

type: Journal Article

metadata version: 2024-07-06

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Manu Sharma, Sudhanshu Joshi, Sunil Luthra, Anil Kumar:
Impact of Digital Assistant Attributes on Millennials' Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA. Inf. Syst. Frontiers 26(3): 943-966 (2024)

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