"Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale ..."

Robin Marco Gubela, Stefan Lessmann, Björn Stöcker (2024)

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DOI: 10.1007/S10796-022-10283-4

access: open

type: Journal Article

metadata version: 2025-01-19

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Robin Marco Gubela, Stefan Lessmann, Björn Stöcker:
Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study. Inf. Syst. Frontiers 26(3): 875-898 (2024)

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