"Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical ..."

Abdulla H. Fetais et al. (2023)

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DOI: 10.1007/S10796-022-10264-7

access: closed

type: Journal Article

metadata version: 2023-05-01

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  - journals/isf/FetaisAAR23
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  - https://dblp.org/rec/journals/isf/FetaisAAR23
Abdulla H. Fetais, Raed Salah Algharabat, Abdullah Aljafari, Nripendra P. Rana:
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands. Inf. Syst. Frontiers 25(2): 795-817 (2023)

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