"Comparing factors affecting attitudes toward LBA and SoLoMo advertising."

Ya-Ching Lee (2018)

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DOI: 10.1007/S10257-017-0364-9

access: closed

type: Journal Article

metadata version: 2020-08-12

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Ya-Ching Lee:
Comparing factors affecting attitudes toward LBA and SoLoMo advertising. Inf. Syst. E Bus. Manag. 16(2): 357-381 (2018)

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