"Who will stay with the brand after posting non-5/5 rating of purchase? An ..."

Dan Ke et al. (2021)

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DOI: 10.1007/S10257-019-00416-9

access: closed

type: Journal Article

metadata version: 2021-08-05

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  - https://dblp.org/rec/journals/isem/KeZYT21
Dan Ke, Heci Zhang, Ning Yu, Yanbin Tu:
Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior. Inf. Syst. E Bus. Manag. 19(2): 405-437 (2021)

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