"Does fun or freebie increase in-app purchase?"

Moonkyoung Jang, Rumi Lee, Byungjoon Yoo (2021)

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DOI: 10.1007/S10257-019-00420-Z

access: closed

type: Journal Article

metadata version: 2022-10-02

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Moonkyoung Jang, Rumi Lee, Byungjoon Yoo:
Does fun or freebie increase in-app purchase? Inf. Syst. E Bus. Manag. 19(2): 439-457 (2021)

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