"Exploring the resources, competencies, and capabilities needed for ..."

Miikka Blomster, Timo Koivumäki (2022)

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DOI: 10.1007/S10257-021-00547-Y

access: closed

type: Journal Article

metadata version: 2022-04-27

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  - https://dblp.org/rec/journals/isem/BlomsterK22
Miikka Blomster, Timo Koivumäki:
Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing. Inf. Syst. E Bus. Manag. 20(1): 123-169 (2022)

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