"The effect of price promotions on consumer shopping behavior across online ..."

Marta Arce-Urriza, Javier Cebollada, María Fernanda Tarira (2017)

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DOI: 10.1007/S10257-016-0310-2

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type: Journal Article

metadata version: 2023-03-21

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Marta Arce-Urriza, Javier Cebollada, María Fernanda Tarira:
The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers. Inf. Syst. E Bus. Manag. 15(1): 69-87 (2017)

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