"Factors Influencing Marketing Effectiveness on the Web."

Ashok Ranchhod, Fan Zhou, Julie Tinson (2001)

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DOI: 10.4018/IRMJ.2001010101

access: closed

type: Journal Article

metadata version: 2020-08-25

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Ashok Ranchhod, Fan Zhou, Julie Tinson:
Factors Influencing Marketing Effectiveness on the Web. Inf. Resour. Manag. J. 14(1): 4-12 (2001)

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