"Keyword decisions in sponsored search advertising: A literature review and ..."

Yanwu Yang, Huiran Li (2023)

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DOI: 10.1016/J.IPM.2022.103142

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type: Journal Article

metadata version: 2022-12-05

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Yanwu Yang, Huiran Li:
Keyword decisions in sponsored search advertising: A literature review and research agenda. Inf. Process. Manag. 60(1): 103142 (2023)

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