"Appeal to the head and heart: The persuasive effects of medical ..."

You Wu, Xing Zhang, Quan Xiao (2022)

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DOI: 10.1016/J.IPM.2021.102792

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type: Journal Article

metadata version: 2025-02-12

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You Wu, Xing Zhang, Quan Xiao:
Appeal to the head and heart: The persuasive effects of medical crowdfunding charitable appeals on willingness to donate. Inf. Process. Manag. 59(1): 102792 (2022)

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