"The power of talk: Exploring the effects of streamers' linguistic styles ..."

Lu Liu et al. (2023)

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DOI: 10.1016/J.IPM.2022.103259

access: closed

type: Journal Article

metadata version: 2023-05-17

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  - https://dblp.org/rec/journals/ipm/LiuFYHHW23
Lu Liu, Jiaming Fang, Liang Yang, Lintong Han, Md Altab Hossin, Chao Wen:
The power of talk: Exploring the effects of streamers' linguistic styles on sales performance in B2B livestreaming commerce. Inf. Process. Manag. 60(3): 103259 (2023)

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