"Analytical Approach to Marketing Decisions in Health-Care Organizations."

Yoram Wind, Lawrence K. Spitz (1976)

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DOI: 10.1287/OPRE.24.5.973

access: closed

type: Journal Article

metadata version: 2020-03-31

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Yoram Wind, Lawrence K. Spitz:
Analytical Approach to Marketing Decisions in Health-Care Organizations. Oper. Res. 24(5): 973-990 (1976)

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