"Integrated Ad Delivery Planning for Targeted Display Advertising."

Huaxiao Shen et al. (2021)

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DOI: 10.1287/OPRE.2021.2136

access: closed

type: Journal Article

metadata version: 2021-12-15

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Huaxiao Shen, Yanzhi Li, Youhua (Frank) Chen, Kai Pan:
Integrated Ad Delivery Planning for Targeted Display Advertising. Oper. Res. 69(5): 1409-1429 (2021)

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