"Optimizing Performance-Based Internet Advertisement Campaigns."

Radha V. Mookerjee, Subodha Kumar, Vijay S. Mookerjee (2017)

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DOI: 10.1287/OPRE.2016.1553

access: closed

type: Journal Article

metadata version: 2020-03-31

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Radha V. Mookerjee, Subodha Kumar, Vijay S. Mookerjee:
Optimizing Performance-Based Internet Advertisement Campaigns. Oper. Res. 65(1): 38-54 (2017)

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