"BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and ..."

John D. C. Little (1975)

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DOI: 10.1287/OPRE.23.4.656

access: closed

type: Journal Article

metadata version: 2020-03-31

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John D. C. Little:
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study. Oper. Res. 23(4): 656-673 (1975)

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