"A Model of Adaptive Control of Promotional Spending."

John D. C. Little (1966)

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DOI: 10.1287/OPRE.14.6.1075

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type: Journal Article

metadata version: 2020-03-31

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John D. C. Little:
A Model of Adaptive Control of Promotional Spending. Oper. Res. 14(6): 1075-1097 (1966)

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