"Mathematical Models in Marketing."

Shiv K. Gupta, K. S. Krishnan (1967)

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DOI: 10.1287/OPRE.15.6.1040

access: closed

type: Journal Article

metadata version: 2020-03-31

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Shiv K. Gupta, K. S. Krishnan:
Mathematical Models in Marketing. Oper. Res. 15(6): 1040-1050 (1967)

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