"Optimizing Advertising Expenditures in a Dynamic Duopoly."

Kenneth R. Deal (1979)

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DOI: 10.1287/OPRE.27.4.682

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type: Journal Article

metadata version: 2020-03-31

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Kenneth R. Deal:
Optimizing Advertising Expenditures in a Dynamic Duopoly. Oper. Res. 27(4): 682-692 (1979)

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