"A Holistic Methodology for Modeling Consumer Response to Innovation."

Richard P. Bagozzi (1983)

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DOI: 10.1287/OPRE.31.1.128

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type: Journal Article

metadata version: 2020-03-31

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Richard P. Bagozzi:
A Holistic Methodology for Modeling Consumer Response to Innovation. Oper. Res. 31(1): 128-176 (1983)

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