"Aggregate effects of advertising decisions: A complex systems look at ..."

Yanwu Yang et al. (2018)

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DOI: 10.1108/INTR-10-2017-0377

access: closed

type: Journal Article

metadata version: 2025-01-19

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Yanwu Yang, Xin Li, Daniel Zeng, Bernard J. Jansen:
Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study. Internet Res. 28(4): 1079-1102 (2018)

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