"Fostering consumer engagement with marketer-generated content: the role of ..."

Qiang Yang et al. (2022)

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DOI: 10.1108/INTR-10-2021-0787

access: closed

type: Journal Article

metadata version: 2023-01-15

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Qiang Yang, Hongxiu Li, Yanqing Lin, Yushi Jiang, Jiale Huo:
Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features. Internet Res. 32(7): 307-329 (2022)

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