"Exploring the dual routes in influencing sales and adoption in augmented ..."

Xiao-Yu Xu, Qingdan Jia, Syed Muhammad Usman Tayyab (2025)

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DOI: 10.1108/INTR-06-2023-0438

access: closed

type: Journal Article

metadata version: 2025-03-03

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Xiao-Yu Xu, Qingdan Jia, Syed Muhammad Usman Tayyab:
Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA. Internet Res. 35(1): 178-210 (2025)

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