"Factors influencing mobile services adoption: A brand-equity perspective."

Wei-Tsong Wang, Hui-Min Li (2012)

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DOI: 10.1108/10662241211214548

access: closed

type: Journal Article

metadata version: 2020-03-04

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Wei-Tsong Wang, Hui-Min Li:
Factors influencing mobile services adoption: A brand-equity perspective. Internet Res. 22(2): 142-179 (2012)

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