"How avatars create identification and loyalty among online gamers."

Ching-I Teng (2019)

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DOI: 10.1108/INTR-05-2018-0222

access: closed

type: Journal Article

metadata version: 2020-03-04

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Ching-I Teng:
How avatars create identification and loyalty among online gamers. Internet Res. 29(6): 1443-1468 (2019)

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