"Complementing consumer magazine brands with internet extensions?"

Anssi Tarkiainen, Hanna-Kaisa Ellonen, Olli Kuivalainen (2009)

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DOI: 10.1108/10662240910981371

access: closed

type: Journal Article

metadata version: 2020-03-04

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Anssi Tarkiainen, Hanna-Kaisa Ellonen, Olli Kuivalainen:
Complementing consumer magazine brands with internet extensions? Internet Res. 19(4): 408-424 (2009)

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