"Which UGC features drive web purchase intent? A spike-and-slab Bayesian ..."

Richard A. Owusu et al. (2016)

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DOI: 10.1108/INTR-06-2014-0166

access: closed

type: Journal Article

metadata version: 2020-03-04

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Richard A. Owusu, Crispin M. Mutshinda, Imoh Antai, Kofi Q. Dadzie, Evelyn M. Winston:
Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach. Internet Res. 26(1): 22-37 (2016)

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