"Managing brand presence through social media: the case of UK football clubs."

Jeff McCarthy et al. (2014)

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DOI: —

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type: Journal Article

metadata version: 2020-03-04

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Jeff McCarthy, Jennifer E. Rowley, Catherine Jane Ashworth, Elke Pioch:
Managing brand presence through social media: the case of UK football clubs. Internet Res. 24(2) (2014)

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