"When will consumers be ready? A psychological perspective on consumer ..."

Linlin Liu et al. (2019)

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DOI: 10.1108/INTR-05-2017-0177

access: closed

type: Journal Article

metadata version: 2020-03-04

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  - https://dblp.org/rec/journals/intr/LiuLLC19
Linlin Liu, Renjing Liu, Matthew K. O. Lee, Jiawen Chen:
When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities. Internet Res. 29(4): 704-724 (2019)

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