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"Why e-business must evolve beyond market orientation: applying human ..."

Kevin McCullough Johnston (2001)

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DOI: 10.1108/10662240110396937

access: closed

type: Journal Article

metadata version: 2020-03-04

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Kevin McCullough Johnston:
Why e-business must evolve beyond market orientation: applying human interaction models to computer-mediated corporate communications. Internet Res. 11(3): 213-225 (2001)

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