"The role of para-social relationship in live streaming virtual gift ..."

Fangfang Hou et al. (2024)

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DOI: 10.1108/INTR-09-2022-0709

access: closed

type: Journal Article

metadata version: 2025-01-08

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Fangfang Hou, Boying Li, Zhengzhi Guan, Alain Yee-Loong Chong, Chee Wei Phang:
The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis. Internet Res. 34(6): 2298-2340 (2024)

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