"Achieving mobile social media popularity to enhance customer acquisition."

Helen S. Du et al. (2019)

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DOI: 10.1108/INTR-01-2018-0014

access: closed

type: Journal Article

metadata version: 2025-01-19

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Helen S. Du, Xiaobo Ke, Wei He, Samuel Kai-Wah Chu, Christian Wagner:
Achieving mobile social media popularity to enhance customer acquisition. Internet Res. 29(6): 1386-1409 (2019)

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