"The relationship between retailers' targeting and e-commerce strategies: ..."

Neil F. Doherty, Fiona E. Ellis-Chadwick (2003)

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DOI: 10.1108/10662240310478196

access: closed

type: Journal Article

metadata version: 2020-03-04

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Neil F. Doherty, Fiona E. Ellis-Chadwick:
The relationship between retailers' targeting and e-commerce strategies: an empirical analysis. Internet Res. 13(3): 170-182 (2003)

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