"The missing link in the promotion of customer engagement: the roles of ..."

Stephanie Hui-Wen Chuah, Eugene Cheng-Xi Aw, Ming-Lang Tseng (2021)

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DOI: 10.1108/INTR-01-2020-0025

access: closed

type: Journal Article

metadata version: 2022-04-09

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Stephanie Hui-Wen Chuah, Eugene Cheng-Xi Aw, Ming-Lang Tseng:
The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility. Internet Res. 31(2): 587-612 (2021)

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