"Characters' persuasion effects in advergaming."

Yung Kyun Choi (2019)

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DOI: 10.1108/INTR-01-2018-0021

access: closed

type: Journal Article

metadata version: 2020-03-04

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Yung Kyun Choi:
Characters' persuasion effects in advergaming. Internet Res. 29(2): 367-380 (2019)

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