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"Integration of online and offline channels: a view of O2O commerce."
Yu-Wei Chang, Ping-Yu Hsu, Qing-Miao Yang (2018)
- Yu-Wei Chang, Ping-Yu Hsu, Qing-Miao Yang:
Integration of online and offline channels: a view of O2O commerce. Internet Res. 28(4): 926-945 (2018)
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