"The most optimal way to deal with negative consumer review: Can positive ..."

Christian Boris Brunner, Sebastian Ullrich, Mauro José de Oliveira (2019)

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DOI: 10.1108/INTR-08-2017-0307

access: closed

type: Journal Article

metadata version: 2021-10-14

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Christian Boris Brunner, Sebastian Ullrich, Mauro José de Oliveira:
The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions? Internet Res. 29(1): 104-122 (2019)

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