"Developing a Customized Decision-Support System for Brand Managers."

Berend Wierenga, Gerrit H. van Bruggen (2001)

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DOI: 10.1287/INTE.31.3S.128.9678

access: closed

type: Journal Article

metadata version: 2017-05-27

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Berend Wierenga, Gerrit H. van Bruggen:
Developing a Customized Decision-Support System for Brand Managers. Interfaces 31(3-Supplement): S128-S145 (2001)

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