"To Show or Not Show: Using User Profiling to Manage Internet Advertisement ..."

Radha V. Mookerjee, Subodha Kumar, Vijay S. Mookerjee (2012)

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DOI: 10.1287/INTE.1120.0644

access: closed

type: Journal Article

metadata version: 2017-05-27

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Radha V. Mookerjee, Subodha Kumar, Vijay S. Mookerjee:
To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika. Interfaces 42(5): 449-464 (2012)

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