"A Marketing-Decision-Support Model for Evaluating and Selecting Concepts ..."

Dennis Gensch (2001)

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DOI: 10.1287/INTE.31.3S.166.9684

access: closed

type: Journal Article

metadata version: 2017-05-27

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Dennis Gensch:
A Marketing-Decision-Support Model for Evaluating and Selecting Concepts for New Products. Interfaces 31(3-Supplement): S166-S183 (2001)

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