"Dynamic property of consumer-based brand competitiveness (CBBC) in human ..."

Meihua Zuo et al. (2019)

> Home

Details and statistics

DOI: 10.1108/IMDS-09-2018-0403

access: closed

type: Journal Article

metadata version: 2021-01-28

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/imds/ZuoLZG19
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/imds/ZuoLZG19
Meihua Zuo, Hongwei Liu, Hui Zhu, Hongming Gao:
Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior. Ind. Manag. Data Syst. 119(6): 1223-1241 (2019)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.