"Media channels and consumer purchasing decisions."

JongRoul Woo et al. (2015)

> Home

Details and statistics

DOI: 10.1108/IMDS-02-2015-0036

access: closed

type: Journal Article

metadata version: 2024-10-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/imds/WooALK15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/imds/WooALK15
JongRoul Woo, Joongha Ahn, Jongsu Lee, Yoonmo Koo:
Media channels and consumer purchasing decisions. Ind. Manag. Data Syst. 115(8): 1510-1528 (2015)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.