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"Examining the key determinants towards online pro-brand and anti-brand ..."

T. C. Wong et al. (2018)

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DOI: 10.1108/IMDS-07-2017-0313

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/imds/WongHKH18
T. C. Wong, Mohamed Yacine Haddoud, Y. K. Kwok, Hongwei He:
Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: A two-stage approach. Ind. Manag. Data Syst. 118(4): 850-872 (2018)

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