"Ambivalent perception of cause-related marketing: investigating the ..."

Yuting Wang et al. (2025)

> Home

Details and statistics

DOI: 10.1108/IMDS-05-2024-0495

access: closed

type: Journal Article

metadata version: 2025-03-03

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/imds/WangCFX25
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/imds/WangCFX25
Yuting Wang, Yao Chen, Jie Fang, Bingqing Xiong:
Ambivalent perception of cause-related marketing: investigating the (in)congruence of opposite motivational perceptions on consumer evaluations. Ind. Manag. Data Syst. 125(1): 192-213 (2025)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.