"Enhancing the consumer-perceived benefits of a mass-customized product ..."

Enrico Sandrin et al. (2017)

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DOI: 10.1108/IMDS-05-2016-0185

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type: Journal Article

metadata version: 2024-10-06

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Enrico Sandrin, Alessio Trentin, Chiara Grosso, Cipriano Forza:
Enhancing the consumer-perceived benefits of a mass-customized product through its online sales configurator: An empirical examination. Ind. Manag. Data Syst. 117(6): 1295-1315 (2017)

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