"Social media influencers, product placement and network engagement: using ..."

Richard N. Rutter et al. (2021)

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DOI: 10.1108/IMDS-02-2021-0093

access: closed

type: Journal Article

metadata version: 2021-12-15

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Richard N. Rutter, Stuart J. Barnes, Stuart Roper, John Nadeau, Fiona Lettice:
Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships. Ind. Manag. Data Syst. 121(12): 2387-2410 (2021)

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