"A study on the promotional mix of pre-service in the view of service design."

Chenxiang Qian et al. (2019)

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DOI: 10.1108/IMDS-08-2018-0331

access: closed

type: Journal Article

metadata version: 2025-01-19

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Chenxiang Qian, Chih-Fu Wu, Zhenbo Zhang, Hsin-Yu Huang:
A study on the promotional mix of pre-service in the view of service design. Ind. Manag. Data Syst. 119(8): 1669-1690 (2019)

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