"Virtual reality in retailing: a meta-analysis to determine the purchase ..."

Satyam Mishra et al. (2024)

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DOI: 10.1108/IMDS-05-2023-0336

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type: Journal Article

metadata version: 2024-01-26

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Satyam Mishra, Anubhav Mishra, Ashish Dubey, Yogesh K. Dwivedi:
Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers. Ind. Manag. Data Syst. 124(1): 212-252 (2024)

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