"Macro-influencers or meso-influencers, how do companies choose?"

Junjie Lv et al. (2023)

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DOI: 10.1108/IMDS-05-2022-0310

access: closed

type: Journal Article

metadata version: 2024-10-06

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Junjie Lv, Ruyu Yang, Jianye Yu, Wenjing Yao, Yuanzhuo Wang:
Macro-influencers or meso-influencers, how do companies choose? Ind. Manag. Data Syst. 123(12): 3018-3037 (2023)

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